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About ProReload

ProReload is licensed by the ATF as a Type 06 Small Arms Ammunition Manufacturer. Although I am currently a 1-man operation, I take great care in loading ammunition that is reliable and cost effective. Most importantly, I use state-of-the-art commercial loaders designed for high-volume precision-based loading.

I am also a firm believer in taking care of my customers. Unfortunately, I failed pretty good at this over the past few months due to several large-scale problems that were out of my control. I did the best I could to make some good decisions, but some of those decisions were wrong and I paid the price. Luckily, I've been able to recover, but some damage has been done and I have some making up to do. 

Previously, I would sell ammo if the components to load the ammo were sitting on the floor. I was relying on what I thought was reliable equipment. I was wrong. I didn't have commercial-grade equipment and it created a sizable problem fulfilling orders in a timely manner. Foolishly, I ignored the advice of my mentor. This will not happen again.

When you place your order, it is only because the components have already been loaded and bagged and they are ready to be put in a box to ship - PERIOD! No exceptions. This is my promise to you. When you buy ammo, it's ready to ship same day or next day, excluding Sat & Sun and major holidays.

Additionally, I am only loading ammunition on commercial grade equipment. See the video below. I guarantee my ammo because of the Quality Assurance (QA) policies I follow as I'm loading ammo and the Quality Control (QC) measures in place after the ammo is loaded. I will always provide you with safe, quality ammunition at affordable prices. My commitment is to ensure you’re happy with my product. If you’re not, I’ll make it right. Our assumption on this point is that you’re an honest fellow. We will never take advantage of you, we hope and truly believe that you will not take advantage of us.

Second, we will always respond to your requests for information in a timely manner. Good, honest, and timely communication is something my father taught me at a very young age. It has stuck with me ever since and it’s a policy I take great pride in proving my customers. I am recently failed in this area, but I have implemented better procedures to ensure timely communication. 

Obviously, I'm not a large company. I'm the polar opposite of a large company, I'm a tiny company of 1 that truly cares for its customers. You are how I provide for my wife and 2 children, and recently, I almost lost my ability to provide, but I do take great care in doing what I do. 

I am very excited about the future and I am greatly pleased that you have taken the time to learn more about ProReload. Thank you.

Isaac Lay | Founder, CEO & Head Janitor